Driving Retention

Driving Retention is your automotive dealership loyalty and retention blog resource for improving and retaining your customer relationships.

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Customer Retenion
Employee Retention
Fixed Ops
Customer Service
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Employee Turnover Is Hurting Your Dealership

The auto industry has dealt with several changes in recent years, in response to the expectations of modern employees...
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Maximizing Your Customer Loyalty – The Four Types of Loyalty

Customers will exhibit various versions of customer loyalty depending on their buying habits. Whether we are playing the role of retailer or...
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Customer retention puzzle graphic

The Recipe for Successful Customer Retention

Dealerships spend a lot of time and effort attracting new customers. But some dealers may become fixated on drawing in new customers and overlook...
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What Is Anticipatory Customer Service?

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed...
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Fixed Ops
6 min read

Improving Profitability & Loyalty with Your Service Drive

Today, American consumers are hanging onto their vehicles longer. The average vehicle on the road today is 11.9 years old. Incredibly, that’s up from...
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Image of a set of car keys being handed to someone with a red new car in the background

Loyalty Programs – Rewarding the Customer and the Dealer

Customer loyalty programs are indisputably a staple in businesses. Many retailers have them and consumers have come to expect them. The problem...
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Image of man holding a wrench wearing a blue uniform in front of a row of service bays.
Fixed Ops
12 min read

Dealer Prepaid Maintenance and the Service Lane

One of the advantages of a Dealer Prepaid Maintenance Program (PPM) is that they span the generational gaps and appeal to most anyone. Regardless of which...
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Prepaid Maintenance Delivers More than Customer Retention

When offering an automotive prepaid maintenance program (PPM) to customers, what is the dealership hoping to get in return? Certainly, one answer...
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The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps...
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Fixed Ops
6 min read

Dealership Prepaid Maintenance – Pricing Your Plans for Success

Dealership prepaid maintenance pricing is so important that it may be the single biggest factor between success and failure. Many F&I managers mark up...
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How UltraCare PPM Will Make You a Million Dollars

Who wouldn’t like to generate an additional million dollars or more this year in service drive profit while increasing owner-based service affinity by 3x...
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PSA: Stop Thinking in the Third Person

Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer...
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Fixed Ops
6 min read

Teamwork Makes Your Service Lane Work for You

Sales and service have always butted heads, but that’s only because most dealerships don’t operate as a cohesive unit, but rather as two entities. The solution?...
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Tom Wood Auto Group Loyalty Card Mockup

Why Dealerships Need a Loyalty Program

Today, most OEM manufacturers know the importance of retaining customers and offer some form of a loyalty program like Ford Pass or MY GM Rewards...
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Learning From Disney’s Approach to Brand Loyalty

Few brands have created worldwide impact as significant as Disney. Just mentioning “Disney” elicits smiles from kids – and kids at heart – in virtually every nation...
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