Most dealerships lose nearly half their service customers within the first few years of ownership. Traditional loyalty efforts - blanket discounts, OEM-controlled programs, generic email campaigns - don't fix the root cause. They cost margin, dilute your brand, and hand your customer data to someone else.

PLG takes a different approach. Every program we offer is dealer-owned and dealer-branded, fully integrated with your DMS, and designed to run with a near-zero administrative burden on your team. Whether you need a loyalty rewards program, subscription maintenance or prepaid maintenance plans, each done-for-you solution directly benefits your sales and service lane operations and starts generating measurable retention - and profit - from the first month.