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The Lube Center Chain of Automotive Service Centers Selects Performance Loyalty Group to Drive Customer Loyalty through Savings with New Rewards Programs
LoyaltyTrac® Rewards Program Delivers
Outstanding Value for Members

February 12, 2010 – San Ramon, CA – Performance Loyalty Group today announced its new partnership with the TLC Corporate Inc. ("TLC"), a chain of sixteen automotive service, quick lube, and full service car wash/detail facilities in Maryland and Pennsylvania, to deliver a co-branded version of its LoyaltyTrac® Retention Marketing program. The new "Loyalty Club" program will reinforce TLC's appreciation of customers who rely on them for their ongoing vehicle care by providing valuable incentives to drivers who want to properly maintain their vehicles. The benefit for TLC is that they ensure customers remain loyal to their stores, thereby reducing attrition and increasing gross profits.

Hassle and Worry Free

Customers can enroll, earn, and redeem points at all TLC locations. There are no membership forms, fees, or hassles to participate. LoyaltyTrac automatically tracks each purchase and notifies members when rewards are earned – or they can visit their customized Member Portal where they can view and redeem rewards, print out special offer coupons, and manage their program preferences. Members start earning points the day they join.

The LoyaltyTrac system, through custom integration with the TLC's Point of Sale systems, will automatically enroll and credit members' accounts with points based on their purchase activities at each of their 16 locations. The system will even transfer previous credits earned under TLC's prior punch card promotions into the new and improved program. The solution for TLC is truly turn-key and frees its employees from the tedious (and often inaccurate) task of manual data entry.

Visit for a complete list of participating locations and information on how to join.

Driving Home the Value – and Savings

TLC's Loyalty Club program is designed to provide more value to customers who choose The Lube Center, The Auto Spa, or The Auto Repair facilities to care for their vehicles.

"Regular care is important to protecting both the performance and resale value of a vehicle," says Cindy Burdette, Marketing Director for TLC. "With the LoyaltyTrac system, we'll be able to target our individual members with the right offers at the right time to keep their vehicles in top shape – and save them money and hassle along the way."

The LoyaltyTrac platform provides the TLC with a modular, customizable loyalty program that meets both their current and future needs. Not only will LoyaltyTrac offer TLC new visibility into the purchasing stream of its customers at each location, but it will also allow them to segment and target them in ways that were never before possible.

"We're excited to provide TLC with the necessary tools to grow their business – even in this difficult economy," said Jeff Shenk, Director of Operations for Performance Loyalty Group. "At the same time, we're giving their customers a more economical way to maintain their vehicle investment. It's a win-win for everyone."

About TLC Corporate, LLC

Entering their 23rd year, TLC Corporate, Inc., headquartered in Frederick, Maryland, operates 16 vehicle maintenance and car wash facilities around Maryland and Pennsylvania. Serving more than 300,000 customers each year, The Lube Center, The Auto Spa, and The Auto Repairs are committed to the highest quality service and providing an exceptional experience for their customers. Visit to learn more.

About Performance Loyalty Group

Headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the automotive industry.

Performance Loyalty Group Contacts

Jeff Shenk
Performance Loyalty Group
Sara Callahan
Carter West Public Relations

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