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Kia Canada First in Automotive Industry to Launch Unique Owners Reward Program to Enhance Owner Experience
November 10, 2009 – Kia Canada today announced the launch of its Members Rewards Program. This Rewards Program is the first of its kind being launched in the Canadian automotive industry and is the latest in a series of innovative marketing tools that Kia has pioneered to enhance its customer ownership experience.

All Kia dealerships are automatically enrolled in the Rewards Program. Valued Kia customers can immediately start to reap the benefits of program membership.

"Kia Canada is very excited about this Rewards Program because it offers additional value to our purchase experience and rewards customers for their loyalty to the Kia brand," says Robert Staffieri, National Customer Retention Manager. "We are committed to enhancing the purchase experience and positively impacting consumer expectations through key strategic initiatives designed to mitigate defection and turn one-time customers into customers for life."

Member benefits include discounts toward future dealership purchases, added vehicle services and access to exclusive offers and savings.

Kia Canada Inc. is a subsidiary of Kia Motors Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells and services high quality class leading vehicles like the Soul and Forte through a network of 155 dealers nationwide. Kia Canada Inc. employs 134 people in its Mississauga, Ontario headquarters and four regional offices across Canada.

In an effort to meet the needs of its customers in these uncertain economic times, Kia Canada launched the KIA Integrity Advantage Program. The Program provides customers with the peace of mind they need to purchase a vehicle by enabling them to return their financed or leased vehicles within the first year of ownership in the event of unforeseen life circumstances. More information on the KIA Integrity Advantage Program can be obtained at

About Performance Loyalty Group

Headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the automotive industry.

Performance Loyalty Group Contacts

Jeff Shenk
Performance Loyalty Group
Sara Callahan
Carter West Public Relations

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