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Performance Loyalty Group Launches Custom Loyalty Rewards Program for Independent Automotive Repair Shops
Integrated Frequency Marketing Program Entices Customers to Increase Frequency of Visits and Spend through
Targeted Member Marketing

San Ramon, CANovember 27, 2007 – Performance Loyalty Group, the market leader in automotive service reward and customer loyalty programs, today announced that it would offer independent automotive repair shops its LoyaltyTrac® frequency marketing solution. Performance Loyalty Group's frequency marketing platform and integrated rewards program will help independent automotive repair shops market, track and reward their customers for doing business with them.

The LoyaltyTrac platform allows the shop to analyze their customers past purchase habits and buying preferences. The system then generates graphic custom marketing campaigns that target specific customer segments based upon their actual purchase preferences and or past history. Campaigns are automatically sent out to entice customers to return for scheduled vehicle maintenance and service needs such as oil changes, tire rotations, scheduled maintenance, and engine and transmission services. Clients can choose to market to customers through email or a direct mail marketing campaign for customers without email addresses — with Performance Loyalty Group handling the entire fulfillment process.

"Independent repair shops have been limited to marketing in local coupon books and newspapers in the past," said Michael Gorun, Managing Partner of Performance Loyalty Group. "The LoyaltyTrac system will provide them with the analytical power and extended marketing reach that was once only available through large marketing and advertising agencies at a fraction of the cost".

The fully integrated loyalty rewards program allows an independent automotive repair shop to stand out from the competition while providing their customers with an ongoing reason to return. Consumers are very price sensitive when it comes to maintenance and repair services on their vehicles. With hundreds of automotive repair shops and dealerships in and around most populated areas, consumers are easily enticed to move from one shop to another. A positive service experience will grab the attention of a customer; a loyalty program that rewards a customer for their business will keep them coming back. Performance Loyalty Group provides turnkey support on behalf of the independent shop to customers who choose to join the loyalty rewards program.

For more information about Performance Loyalty Group and its frequency marketing and customer loyalty programs, contact Jeff Shenk at: 925-415-1300

About Performance Loyalty Group

Headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the automotive industry.

Performance Loyalty Group Contacts

Jeff Shenk
Performance Loyalty Group
Sara Callahan
Carter West Public Relations

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