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Performance Loyalty Group becomes the newest member of OSA advisory panel
Performance Loyalty Group today joined the Open Secure Access (OSA) Coalition

San Ramon, CAApril 16, 2007 – Performance Loyalty Group today joined the Open Secure Access (OSA) coalition of companies whose primary goal is to put dealers back in control of who accesses their data and how it's used. Other members of OSA include J.D. Power & Associates, Microsoft, ADP, Autobytel, Kelly Blue Book, AutoNation, Sonic Automotive, Lithia Motors, and many more.

OSA members support a cooperative approach to working with dealers, manufacturers, industry associations such as NADA and AIADA, DMS companies, and suppliers to provide necessary and required protections to dealers and consumers while facilitating innovation in the industry.

As an active member of OSA, Performance Loyalty Group will help guide, direct, and provide valuable input into the formation of standards and guidelines that support OSA's goals.

To learn more about OSA, visit their web site at

About Performance Loyalty Group

Headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the automotive industry.

Performance Loyalty Group Contacts

Jeff Shenk
Performance Loyalty Group
Sara Callahan
Carter West Public Relations

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