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Performance Loyalty Group Enrolls 1,000,000th Service Reward Card Member
Hundreds of Automobile Dealerships Nationwide Use LoyaltyTrac®
to Drive Vehicle Sales and Improve Service Retention

Business WireJanuary 10, 2006 – San Ramon, CA – Performance Loyalty Group, the market leader in automotive service reward programs, today announced it has reached one million service reward card members on its LoyaltyTrac solution. Further acknowledging its success in the automotive market, Performance Loyalty Group also announced it now has more than 200 dealers across every major automotive brand using its platform.

Dealers rely on the LoyaltyTrac system to market, track, and reward service customers. The system's built in reporting tools help dealers continually analyze and refine their marketing activities to influence customer buying habits.

"While many companies focus on helping a dealer improve new car sales, few focus on helping them build their service business through more loyal customers," said Mike Gorun, Performance Loyalty Group's Managing Partner. "One of the dealership's most valuable assets is its customer base. Studies show customers are 70 percent more likely to purchase their next vehicle from the dealer they are using for ongoing service," said Gorun. "Our solutions have proven effective in facilitating a long-term customer relationship and helping dealers maximize the value of their customer investment."

LoyaltyTrac's automated marketing tools help dealers consistently communicate with and market to their customers, encouraging them to return to the dealership for their parts and service needs. The system includes over fifty email templates, written by automotive industry professionals, which communicate the value of dealer-offered services as well as entice customers with time-sensitive offers.

Card members use a dealer-branded website to track their service activities and reward points. Dealer rewards offer card members special incentives to return to the dealer to redeem their earned points and take advantage of dealer promotions. Automated monthly activity statements keep the dealer's name in front of their customers and include personalized messages and offers. Since card members perceive a value in participating in the rewards program, the dealer's customer marketing efforts have a greater influence on their buying habits.

Built-in reporting and analytics provide the dealer with real-time visibility into the loyalty program results. Armed with accurate information about who their most loyal and profitable customers are, dealers are now able to influence less loyal customers to be more loyal, driving sales and profits in all departments.

LoyaltyTrac's marketing, tracking, rewarding, and analyzing components are helping dealers gain new customers and retain their most profitable ones. With LoyaltyTrac, customer loyalty is quickly becoming a dealer's most valuable competitive tool.

About Performance Loyalty Group

Headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the automotive industry.

Performance Loyalty Group Contacts

Jeff Shenk
Performance Loyalty Group
Sara Callahan
Carter West Public Relations

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