LoyaltyTrac® Salon, Spa & Beauty Loyalty ProgramOur loyalty program for salons, spas, and other health and beauty focused businesses transforms ordinary clients into more loyal and profitable brand ambassadors. LoyaltyTrac will positively influence your client retention, visit frequency, and spend levels at your business while greatly reducing marketing expenses.
What Can I Expect for Results?
LoyaltyTrac will improve your:
- Client Visit Frequency
- Client Retention Rate
- Average Revenue per Visit
Client Visit Frequency
Getting existing clients to come back regularly is vital to the survival of your business. LoyaltyTrac can help you retain more clients by using time and behavior based marketing & rewards to entice your members to visit more regularly.
Clients who have joined your rewards program will visit you more frequently than those who have not. It is not unusual to see members visit 15-25% more often when compared to non-member clients. And because members come back with a higher frequency, they end up spending more. On an annual basis, a member will typically outspend a non-member by 25-40%.
Client Retention Rate
Loyalty programs are proven to increase customer retention. By providing your client members with the opportunity to earn equity in your business (in the form of points & incentives) they are more likely to choose you over your competitors. Because it costs you six times more to attract a new client than to retain an existing one, preventing defection is key to increasing profits.
In addition to points incentives, the relationship marketing component builds a strong bond with customers.
Average Revenue per Visit
The marketing & rewards component of your program will keep your salon, spa, or health & beauty business top of mind with your members. With the right messages, sent at the right time, to the right people, you can affect client visit behavior and purchase patterns in positive (and profitable!) ways. It's proven that points and other incentives are an effective "tipping point" in enticing customers to make a purchase, or to spend more (in the form of additional products and/or services) on a purchase they were already considering – i.e. increasing the size of each ticket/sale.
Because your client members are visiting your establishment more frequently, and they are likely spending more per visit, they are spending more money with you over time – even if you consider the small discount or points you might be giving them to come in.
Enticing members with points or discounts doesn't have to destroy the bottom line when you choose the incentives carefully. We work closely with you to determine what benefits and offers will get you the biggest bang for your buck. Bonus Points are an extremely effective, yet very inexpensive, incentive.
Other Factors to Consider
It's no secret that clients who visit your business regularly will have a significantly higher pre-disposition to recommend you to their friends and family. That likelihood is only increased when there is a member benefit or reward enticing the customer to do so. Your loyalty club members will become brand ambassadors at a rate that is four times higher than non-members – and that means more customer referrals.
There are proven psychological correlations between offering rewards and predictive customer behavior. Reward the purchase behavior you want to encourage at your business.Email Marketing
Program communications are essential in building a closer, more profitable relationship with your members. Engaging your clients on a level other than sales is crucial for building continual engagement and retention – oftentimes a strictly informational email has a much more positive effect than simply blasting our "special offers" on a predictable basis. LoyaltyTrac is an "Opt-in" program and members agree to receive your communications when they enroll.Why LoyaltyTrac?
Our experience, professionalism and product performance in designing and implementing loyalty initiatives for small and medium sized businesses is unmatched by any other program providers. LoyaltyTrac is the preferred loyalty solution for hundreds of clients in North America.