Berge FordBerge Ford, in Mesa, Arizona, has been a Phoenix area business landmark since 1944. Family owned and operated, Berge has been providing quality service to the East Valley for generations. They launched their Loyalty Program in 2004.
- Retain a higher percentage of new and used vehicle purchasers.
- Increase customer visitation rates without discounting services.
- Recognize and provide a VIP level experience for best customers.
- Increase vehicle repurchase intent with existing customers.
- Berge Ford has enrolled over 29,000 individual customers into its Service Rewards Program since inception.
- Program members spend 18% more annually at the dealership when compared to non-members.
- Program members visit Berge Ford twice as frequently when compared to non-members.
- Berge averages over 600 new and used vehicle sales to its existing membership base annually.
Products Utilized: LoyaltyTrac
Client Since: 2004