Case Studies

Home » Case Studies
Solaré Salon & Day Spa
Opened in early 2010, Solaré offers its clientele a high-end salon and spa experience. They offer such luxurious services as massages, body wraps, and facials. They also have five full-time hair stylists and sell an extensive selection of hair care products. They launched their loyalty program during their Grand Opening celebration.

Program Objectives

  • Track and analyze customers' purchase habits
  • Provide online appointment scheduling
  • Build a marketing database with targeted email capabilities
  • Book more appointments on slow days/times
  • Increase awareness and purchase of hair care products

Program Results

  • Enrolled over 1000 members so far
  • Automated waiting list for appointments fills new openings within 24 hours; no employee action required
  • Virtually all customers are members with over 90% email capture rate; direct mail costs reduced 70% compared to planned marketing budget
  • Points based rewards for services and product purchases has increased hair product sales by 35% over forecasted amounts
  • Optional VIP-level membership card with bundled prepaid products & services contributes an additional $1800 per month in revenue from card purchases

Products Utilized: LoyaltyTrac
Client Since: 2010

Featured Clients

  • Acton
  • KIA Canada
  • Gillman Auto
  • BMW of North America
  • Ancira
  • Mazda of Canada
  • Alice Cooper's Solid Rock
  • Yardbirds Hardware
  • Delmonico's